bubbleDecember 30, 2010 “IT time weekly” get news, the first video has many domesticorganizations and a purchase agreement, will with $196 million acquisition ofdomestic mobile phone network game platform development operators 3 GUU(guangzhou surplus is information technology Co., LTD.) 70% stake. Among themcash to pay 58.8 million yuan, 137 million yuan to balance issue 68.6 millionshares of pay cost.This reporter learned, the takeover enterprise in 2008, 2009 of the net profitafter tax respectively for 5.27 million yuan and 6 million yuan. The annualprofits for millions of mobile games only company was nearly 200 million yuanhigh prices for, make a lot of capital, and business people have a question.But that does not prevent similar financing for fermentation pomp. Untilrecently, the greater China region on the APPStore of the largest comprehensivemedia operation company Triniti morning inflammation, with the highest price of$40 million by a media company buys, also caused a uproar in the industry.As the 3 G technology development, the mobile Internet has become a new hotspot gold. When industrial capital began to mobile Internet sitting layout, thelatter will you step when the Internet bubble’s next?Crazy transformationIn the acquisition of news week before 3 GUU, the first video media exposuremass layoffs.On a video industry, recent potatoes, optimal cool and other enterprise in notyet listed in profits, the choice, large amounts of capital into, industry willbe more intense competition. Some industry insiders predict. The first video inthe moment to adjust related business, or mean it as a video enterprise willconduct online strategy transformation. Sure enough. A week later, that is,December 30,, to spread the first video cost 196 million yuan to purchaseonline platform development and mobile phone operators 3 GUU shares news.On one side is quiet job cuts, one is the high-profile acquisitions, obviouslythis is not like the first video board chairman of ZhangLiJun said only belongto company of normal turnover. And it’s no wonder that analysts say, the firstvideo future may be to lottery tickets and mobile games for business center,layoffs for transformation and up.In early June, optimal cool, cool video company listed before, the first videoand has quietly on capital market. Founded in 2005, the first video group, inthe second year in Hong Kong listing, but strangely since then have beendisappeared, the industry little influence.In fact, the first video in the last year has continued takeover three company.On September 7, 2010, 78.4 million yuan to the acquisition of the two engage inmobile communication products business company. Two months after invested 100million RMB to Beijing again purchase products are company, is buyingbusinesses is mainly engaged in the lottery information and service supply. Inthe first half of 2010, the first video lottery business revenue hk $85.542million, compared with the second half of 2009 revenue grew 32%; Mobile gamesbusiness revenue hk $52.375 million in the first half, the second half of theyear than 2009 revenue increase 209%.And before this, the first video has started its business development othersteps. April 21, 2009, the first video releases announcement to say to hk$15.8375 million purchase of online community platform Domouse domain name and,all software. The first video in a statement said Domouse SNS community took afancy with innovative ideas on the future of the invention search the Internetcommunity management platform. After six months, the $168 million acquisitionof yuan announced cell phone game manufacturers DragonJoyce group the equity of70%.According to ZhangLiJun introduction, the first video of the location for thenew media industry group. In three nets fusion and 3 G rapid businessbackground, video website with increasingly fierce competition, the mobileapplication will become the new profit growth point. First video of thestrategic intent is self-evident.The move caused uproar in the industry more than the first video a.By November 2010, nets network to IDG launched China mobile Internet specialinvestment fund-mFund mobile Internet investment funds in Beijing for formalestablishment. Foundation, it announced a plan to in the next few years $50million investment, comprehensive support China’s small and medium-sizedenterprise and individual developers in the mobile Internet application,content and services of entrepreneurship and innovation. Nets dragon networkand the IDG a, immediately trigger premature to heat shock industry.Today, the main business of the first video from the network video has extendedto other areas, profit model also increasingly diverse. Network video mainly inthe media business, advertising is the main mode profits; Another part is forthe media to support the electronic commerce, the 3 G value-added businessapplication, etc.By holding cell phone gameZhangLiJun said, the acquisition of 3 GUU expected back to this somewherebetween 3 to 5 years. Mobile games as a mobile Internet typical entertainmentapplications, with its good audience group and are relatively mature businessmodel, become the focus of attention of the capital market is also act.Related research center the 2010 China mobile Internet investment research”shows that China mobile games market taken 2007 years after first shuffle,begin from 2008 is increasing. 2010 mobile phone users to 45.732 million gamemarket scale, cell phone game operator market revenue of more than 4.51 billionyuan.At present, the international market mobile games account for just 23% of themarket in the entire game. By November 2010, cellular phone game AngryBirds iniOS, Android, Ovi store online download of application has more than 36 milliontimes, only apple AppStore paid version, more than 10 million times onlinedownload, earned more than 1 million dollars. And in this ratio was only 3.6%,still huge potential.In the global agree the background of mobile games, the domestic enterprisedon’t fiddle. In July 2010, the talk of the cell phone game with the UnitedStates and platform AuroraFeint company (that is, OpenFeint platformdevelopment and operators) finally reached an investment agreement, forAuroraFeint strategic a few equity investment. December 21,, the talk of thestart OpenFeint domestic operation, and to prepare for investment must cashsupport game developers.In China’s mobile games industry participants of the diversification ofgradually background, not only a single cell phone game manufacturers will facerising the pressure of competition, industrial investment also faces a choiceand challenges.China mobile MM in August 2009 at the beginning of the online, mobile games asa characteristic application to recommend; In 2010, China telecom follow upbuild successful mobile games operation platform, accelerate the cellular phonegame market competition and balance. On the other hand, terminal manufacturersand mobile Internet firms also unwilling to lag behind, such as Nokia launchedmobile games N-gage platform, OviStore integrated into the after. All partiesto speed up the market in mobile games GongChengLveDe.Along with the operators and manufacturers to cut into a certain strength, thenets, the 3 G portal that some of the good development such as mobile Internetportal difficult to their fortunes around. 2010 years, the air nets announcedlayoffs 5%, 3 G portal nets have also launched from portals to the upgradeplatform strategy, and began to build the media platform, application platformand business platform.At the same time, also have the professional is worried that the mobileapplications market valuations, at present, the domestic mobile applicationmost project is still in the very early, the whole market is very hot,valuations are not low. High look forward to, at the same time it may produce afoam. The mobile applications for mobile games industry has brought in newdevelopment thought and power at the same time, they will make the merge ofindustry event to occur, accelerate industry reshuffle and consolidation.In the sweep, only with r&d strength of mobile games team and mobile games ofthe enterprise operation platform just may have finally the end of the tunnel.Industry insiders point.